The sea – our playground

Sustainability

We’re passionate about doing good for our planet – and we want to inspire you to be part of that journey. Through both small steps and bigger efforts, we work to reduce our climate footprint and build a more sustainable future. We align our actions with the UN’s Sustainable Development Goals (Agenda 2030), and encourage you to:

  • Sort your waste in our villas
  • Join our beach cleanups
  • Rent bikes instead of taking taxis

Together, these small choices make a big difference.

Två personer i våtdräkter sitter och pratar på en sandstrand, med en surfbräda mellan sig. I bakgrunden syns en vit villa och klippor

Good health and well-being

Mental health challenges are on the rise, and in a world where we move less and spend more time in front of our screens, it’s never been more important to take care of both body and mind.

Inspired by the UN’s Goal 3: Good Health and Well-being, we give you the chance to recharge through surfing, yoga, biking, and outdoor adventures. It's an opportunity to challenge yourself, take a break from everyday stress, and return home with new energy – investing in your well-being while having fun.

2 tjejer på cyklar tittar på havet från klipporna

We support education for all

We’re proud supporters of the Zelmerlöw & Björkman Foundation, helping young people in Kenya access education, housing, and meals. Our founder Magnus – a former teacher and principal – is passionate about creating opportunities for others.

In line with UN Goal 4: Quality Education, the foundation partners with Kenswed Organization to offer high school and vocational training that changes lives.

In 2024 alone, we donated SEK 155,000 – covering a full year of education and accommodation for 22 students. So far, we’ve contributed over SEK 400,000 and we’re committed to continuing this important work.

Read more about the Zelmerlöw & Björkman Foundation here.

Jonas Björkman sitter vid ett bord och engagerar sig i en diskussion med elever i ett klassrum

Gender equality

Surfing is for everyone – no matter your gender. Even though most surfers today are men (according to the SFIA Single Sport Report 2021), we’re working to change that. Aligned with UN Goal 5: Gender Equality, we actively promote inclusion and aim for a more equal gender balance in our team. We support and encourage women to take their place in the lineup, and want everyone to feel welcome and empowered in the surf community.

Gruppbild på ett härligt surfgäng på Magnus & friends

We protect our oceans

We care deeply about our oceans – they’re our playground and home to future generations of surfers.

To support UN Goal 14: Life Below Water, we:– Organize regular beach cleanups– Actively reduce plastic use– Offer 100% natural zinc paste that protects your skin without harming the ocean.

Our zinc is certified organic and eco-friendly, giving you great sun protection and peace of mind while respecting marine life.

Tjej i Magnus & friends hoodie som plockat skräp på stranden

Sustainable consumption

UN Goal 12 is about sustainable consumption and production – something we live by every day.

We support local businesses and do our best to reduce waste:– Fresh bread comes from a nearby bakery every morning– We partner with local yoga teachers and massage studios– We repair equipment instead of replacing it unnecessarily– We sort waste carefully and avoid unnecessary packaging.

At Magnus & friends, we’re committed to making a difference – for the planet, our guests, and the future. Join us on our journey towards a more sustainable world.

Närbild på surfbrädor

Vy över en  strand i solnedgång med små vågor som rullar in mot land
2 tjejer plockar skräp från stranden, med klippor i bakgrunden
Surfare på långt håll med gräs i förgrunden och sanddyner i bakgrunden
Tre personer sitter nära varandra i en lugn och harmonisk miljö, klädda i mysiga kläder och omgivna av naturen
Två personer går längs en stig vid en klippa med havet som bakgrund
En surfare i våtdräkt går genom vattnet med sin bräda på huvudet, redo för nästa våg.
En solnedgång över ett kustlandskap med klippor, gräs och havet i bakgrunden, där surfare syns på vattnet i horisonten
Tre vänner står på en träbrygga och blickar ut över havet under en magisk solnedgång