The sea – our playground

Sustainability

We are passionate about doing good for our planet and want to inspire you to join the journey. Through small and large efforts, we try to reduce our climate footprint and contribute to a more sustainable future. We work with the UN's global goals for sustainable development (Agenda 2030) and encourage you to order more vegetarian options in the restaurants, sort your waste in our villas, participate in our beach cleanups and rent our bikes instead of booking a taxi.

Två personer i våtdräkter sitter och pratar på en sandstrand, med en surfbräda mellan sig. I bakgrunden syns en vit villa och klippor

Good health and well-being

The rising mental ill health is a growing social problem. We move less and less, while mobiles and social media take up a large part of our everyday lives. Therefore, we know how important it is that both body and mind feel good. In line with the UN's global goal 3 for good health and well-being, we offer the opportunity to combine surfing with yoga, cycling and other exciting activities and excursions. It is a chance to challenge yourself, take a break from everyday life and recharge with new energy, while you invest in your well-being.

2 tjejer på cyklar tittar på havet från klipporna

We support education for all

We are proud to support the Zelmerlöw & Björkman Foundation, which helps young people in Kenya with education, accommodation and food. Our founder Magnus, with a background as a teacher and principal, is passionate about creating opportunities for others.

In line with the UN's global goal 4 for quality education, the foundation collaborates with Kenswed Organization to offer high school and vocational education that changes lives. In 2024, we donated SEK 155,000, which covered education and accommodation for 22 students for a year. So far, we have contributed over SEK 400,000 and are determined to continue making a difference.

Read more about the Zelmerlöw & Björkman Foundation here.

Jonas Björkman sitter vid ett bord och engagerar sig i en diskussion med elever i ett klassrum

Equality for all

Surfing is for everyone, regardless of gender. Although most surfers, according to the SFIA Single Sport Report 2021, are men, we work hard to change that. By contributing to the UN's global goal 5 on gender equality, we encourage women to take their place among the waves and strive for an even gender distribution in our team. With us, everyone should feel welcome and be able to enjoy the fantastic surf culture, while we actively work to promote inclusion and gender equality.

Gruppbild på ett härligt surfgäng på Magnus & friends

We protect our oceans

We want to ensure that the ocean remains a clean and vibrant environment for future surfers. To protect the marine ecosystem, which UN's global goal 14 strives to protect, we run regular beach cleanups and work actively to reduce plastic use.

In addition, we offer zinc paste made from 100% natural minerals, so you can protect your skin without harming the ocean. The zinc is approved according to ecological and organic cosmetic criteria, which means that we respect both the ocean and the marine life, while you get optimal sun protection out on the board.

Tjej i Magnus & friends hoodie som plockat skräp på stranden

Sustainable consumption

Goal 12 is about sustainable consumption and production. We are passionate about supporting local businesses, not only because it feels right, but also to contribute to the local economy and sustainability. Every morning, we pick up fresh bread from a local bakery and collaborate with local yoga instructors and massage studios to boost the local economy and sustainability. We also take care of our equipment and extend its lifespan – a scratch on a wetsuit means repair, not an immediate replacement. In addition, we are careful to minimize waste and always sort our waste properly.

At Magnus & friends, we strive to make a difference – for the environment, for our guests and for the future. Join us on our sustainable journey!

Närbild på surfbrädor

Vy över en  strand i solnedgång med små vågor som rullar in mot land
2 tjejer plockar skräp från stranden, med klippor i bakgrunden
Surfare på långt håll med gräs i förgrunden och sanddyner i bakgrunden
Tre personer sitter nära varandra i en lugn och harmonisk miljö, klädda i mysiga kläder och omgivna av naturen
Två personer går längs en stig vid en klippa med havet som bakgrund
En surfare i våtdräkt går genom vattnet med sin bräda på huvudet, redo för nästa våg.
En solnedgång över ett kustlandskap med klippor, gräs och havet i bakgrunden, där surfare syns på vattnet i horisonten
Tre vänner står på en träbrygga och blickar ut över havet under en magisk solnedgång